How can Asturias Consulting Ltd help your Consumer Products, Retail or Business Services company? Each Asturias Consulting Ltd support area reflects actual past projects of its founder André van Regenmortel, which means that we offer proven successful experience in each area. This allows Asturias Consulting Ltd to add value from day one on each assignment, by not wasting time in "reinventing the wheel": Asturias Consulting Ltd offers Strategy and Marketing Solutions.

Strategy Solutions

Asturias Consulting Ltd offers Strategy Solutions in the following areas:

  • (Emerging) Market Entry. New markets have the potential to accelerate a company's sales and cash-flow growth. Yet international expansion is formidable in scope and complexity. Read more...
  • (Emerging) Market Growth Acceleration. No matter how well one prepares for a new market entry, results are often underwhelming. Read more...
  • Strategic Planning. Many companies have 3 - 5 year strategy, and annual planning processes, which are often seen as a burden rather than an opportunity to revamp and solidify the strategy. Read more...
  • M&A and Valuation. Mergers & acquisitions only appear on most companies' agenda occasionally. Hence it is unlikely that your business would have all the required resources and knowledge in house. Read more...
  • Turnaround. Most companies – no matter how successful in the past – will face the need for a fundamental business turnaround at some stage. Read more...

Marketing Solutions

Asturias Consulting Ltd offers Marketing Solutions in the following areas:

  • Interim CMO. Country Chief Marketing Officer (CMO; or Marketing Director or VP Marketing) roles are critical in any country management team. Asturias Consulting Ltd can quickly fill the void till the onboarding of the permanent Marketing Director. Read more...
  • Branding, Advertising, and Packaging. Branding topics are among the most disputed ones in any company. Advertising is both loved for its creativity and loathed for its costliness and questionable impact. And the most important consumer touch point – Packaging – often gets the least attention. Read more...
  • New Product Introduction. The successful development and launch of a new category or product range is a key factor in securing future sales and profit. At the same time, new product development is the most complex and most cross-functional of all company processes. Read more...
  • Pricing. Pricing is the quickest way to make – and unfortunately lose – money. Few marketing teams apply the analytical rigor required to optimize pricing. Read more...


Asturias Consulting Ltd — Astute, Actionable & Acknowledged